Sunday, June 13, 2010

Serbia - It Appears They Love Their Beer!

Unfortunately I can't say that I've ever had a Serbian beer.  This disappoints me, as it's one of only two countries that I've set foot in, had stamped on my passport even!, but never had a beer from.  From this day forward I vow to myself and whoever else might care, that that list will never be larger than two.

Before I stopped through Serbia on that ill-fated beer-less trip I spent about a week in Bulgaria.  One of my favorite things about Bulgaria was that you could go to any corner store and purchase a plastic 2-liter of decent beer for dirt cheap.  Apparently this is the same case in Serbia, so now I'm REALLY kicking myself for not grabbing another bottle for the train ride out of town.

From what I can tell beer is quite the popular beverage in Serbia, too.  There are 14 breweries listed on Wikipedia and undoubtedly many other smaller breweries throughout the country.  The most popular domestic beer is Jelen, which is owned now by AB-Inbev, and followed by MB, which is owned now by Heineken.  Shit, this is starting to feel like the Mexico post all over again... is there ANY serious beer out there not owned by AB-Inbev, SABMiller, or Heineken?  Any?  Well the good thing about Serbia is that there is!  While the majority of the market is owned by the big guys (common everywhere) there are also all sorts of smaller breweries.  There is even a Belgrade Beer Fest which from the looks of the following picture, is quite the party!  I'm going to put it on my list of 'things to do before I'm told old to do them.'

That's like a rock concert on steroids, all devoted to beer!  I'm going to have to go one day... in fact, while researching for this post the conclusion I've come to is that Serbians love their beer, and that one day I need to join them in this love.

So, Serbia... congratulations, you've gained a new fan.

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