Wednesday, March 2, 2011

Abita: The Good And The Bad

I guess I'll actually start off with the "bad" as far as this is concerned.  I'm sure this isn't news to all but might be news to some... a blurb popped up in the Baton Rouge Business Report : Daily PM Edition,  about Abita issuing a cease and desist letter over the use of the phrase "pub crawl."  Huh?  This has to be a mistake right?  Nope.  Apparently Abita filed for the trade name "pub crawl" with the state and have kept that filing up to date.  Really?  Since when can you "trademark" a damn generic term that was around long before your brewery even existed?  They even go one to say "...Blossman says that Abita made the term "pub crawl" known across Louisiana and that the term is now synonymous with the brewery."  HAHAHAHAHA... what a load of horseshit!  Seems to me like a case of Abita trying to throw their weight around and bully a little guy.  (In this case, Manu Kamat, who has organized a few pub crawls in downtown Baton Rouge...

Pretty lame... pretty fucking lame.  Even if they do have the legal trademark on the term.

On to the good... Abita has announced their 25th Anniversary Brew, which will be bottled!  It's going to be called the "Vanilla Doubledog" and I assume it's a stronger version of their limited Vanilla Turbodog which I missed out on trying.  I found a bit of info here about it, it should be out sometime in the early Summer, and despite the above news I look forward to giving it a try!