Big Flats 1901 Lager Beer, for those blissfully unaware, is the new-ish lager from Walgreens that sells for a whopping $2.99 per 6-pack. It's contract brewed (of course) through World Brews which does contract brews for other stores like Trader Joe's and Costco.
The real question is... just how bad is this beer? Is it so terrible that even the 50c per can price tag is too high or is it drinkable enough to where I might pick up a few for a canoe trip if the money is tight? Surprisingly I think the answer is the latter... this beer is by NO means good, it's a pretty mediocre beer at best, but it's cheaper than the big boys and in situations where quantity is valued over quality there's not reason not to grab a few packs. It's not like I'm looking for a quality beer when I do reach for the Bud Light or Miller anyway right?
So, in short, I think this beer accomplished its goal, which is to be a cheap as hell minimal flavored lager. The 4.5% abv is coming in between the light beers and the mainstream adjunct lagers and the flavor is about on par, as in minimal. So, the next time I feel like bringing some cheap cans of alcoholic water canoeing, this might be the ticket.
Unless of course the bank account says I can afford some cans Tin Roof Amber or NOLA Blonde... then the Big Flats is off the list.